effiKC is an LBS (Location Based Services) startup founded by IIT Kharagpur and Stanford University alumni. The company offers a powerful GPS enabled Vehicle Tracking application called effiTRAQ that is not only loaded with efficient business features for the supply chain industry but also comes with a crisp and easy to use graphical interface for regular users. It also comes with APIs for easy integration with third party software.

effiKC also offers a product called effiTRAQ Admin that is dedicated towards Asset Tracking service providers. It combines the powerful features of effiTRAQ for the end user along with an administrative module for the service providers to provide a single window billing, manage payments, design tariff plans and promotions, manage usage and hosting across different countries and languages.

In addition to its existing products, effiKC also offers custom development solutions to enterprises including enterprise software and mobile applications. It also offers consultancy services to enterprises in the fields of GPS, Networking and Supply Chain Automation.